Take Control of Your Digital Banking
Millions of Dutch people struggle with digital banking. To support them, the four major banks joined forces and established Bankinformatiepunt. We were tasked with giving this important initiative an identity that immediately inspires trust and lowers the barrier to seeking help.
accessible design • 3D illustration
Working closely with the strategists at Perspective Business Design, we developed a cohesive, recognizable brand identity with accessibility as our guiding principle. We extensively tested the visual style and logo with the target audience itself. This ensured that the message came across clearly and that accessibility was maintained.
Today, the Bank Information Center is a recognizable beacon for anyone seeking financial stability. Our visual identity is visible everywhere, from physical materials to an intuitive website. By translating complex information into an understandable visual language, we’re working together to boost the digital confidence of a vast number of people. A wonderful goal, achieved through collaboration between two agencies and an ambitious client with a social mission.