How a Rainwater Runoff System Became a Brand
At Flow, we believe that even the most practical elements in and around a home can make a difference. By choosing our products,
you’re not only investing in the durability of your home, but also in its aesthetic appeal.
product packaging • design
Zinkunie challenged us to develop a new brand for exclusive rainwater drainage systems—high-quality, sustainable products with an eye for design. This called for a well-thought-out brand name, brand promise, and brand identity.
Flow is more than just a functional solution; it’s a design statement. The combination of high-quality materials, innovative design, and Flow’s unmatched ease of use comes to life in the brand name, logo, and marketing materials. Flow, Designing the elements is a new brand in the HWA universe. We developed not only the name and logo but also the presentations and packaging.