The go-to market for true connoisseurs
De Koningshoeven Brewery introduced a world first: the very first Trappist Market. It was a unique concept that we were eager to dive into right away. We had the honor of building the entire visual identity and all communications for this special event from the ground up.
event decor • signage
Trappist monasteries from all over Europe gathered at the Abbey of Our Lady of Koningshoeven to share their artisanal products. We created all the promotional materials for, during, and surrounding the market. As a result, every detail exuded the abbey’s authentic atmosphere, fostering a unique connection with the visitors.
The success was overwhelming: tickets sold out in a flash, and the media coverage was enormous. Visitors were wildly enthusiastic about the authentic experience, and the participating abbeys returned home with smiles on their faces. Thanks to this successful debut, the Trappist Market is being replicated both at home and abroad. It’s wonderful proof of how a powerful concept and the right design can lead to an event that leaves a lasting impression.